Christmas with Santa in Stratford, Ontario, December 16, 1960

It’s not hard to figure out what message Santa is conveying to Matthew Berger, who, it turns out, will be two years old the day after this picture is taken, December 16, 1960.

It is, perhaps, Santa’s best-known directive.  The wagging finger may be a bit stern, but George Feick, who played Santa Claus every year at the annual Kroehler Manufacturing Company Christmas party at Stratford City Hall, is reliably reported to have been the perfect jolly old St. Nick, not one to upset a child.  Still, Matthew, who has just received a snappy toy car from the merry gentleman, is not responding happily.  “Now, be a good boy,” Santa says.  Matthew considers the road ahead.

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